About this episode

Jeremy Neisser discusses the misconceptions of trade deals in sports marketing and their actual value as investments.

Send us Fan Mail Trade deals are everywhere in sports—but most teams treat them like “free marketing” instead of what they actually are: untracked investments. In this episode, Jeremy breaks down how trade really works, where it provides value, and why it often fails to drive results. If you’re relying on trade without accountability, this will change how you think about it. Key Topics Covered Why trade isn’t free—and how teams unknowingly give up real revenueThe right way to use trade: unsol...

People in this episode

Host: Jeremy Neisser

Topics covered

• trade deals
• sports marketing
• investment
• accountability
• revenue

Keywords

• trade deals
• sports teams
• marketing strategy
• untracked investments
• revenue loss

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