158 - The Theme Night Framework That Actually Works
About this episode
Jeremy Neisser discusses a framework for creating effective theme nights that boost ticket sales by focusing on real audiences.
Send us Fan Mail Most teams are asking the wrong question when it comes to theme nights—and it’s costing them ticket revenue. In this episode, Jeremy Neisser breaks down a practical, repeatable framework for building theme nights around real audiences, not random ideas. If you want your promotions to actually sell tickets (and grow year over year), this is the blueprint. Key Topics Covered Why “What theme night should we do?” is the wrong starting point The shift from idea-fi...
People in this episode
Host: Jeremy Neisser
Topics covered
- theme nights
- ticket revenue
- audience engagement
- promotions
- marketing strategy
Keywords
- theme night framework
- ticket sales
- sports marketing
- audience targeting
- promotional strategies
More episodes of Sports Marketing Machine Podcast
- 161 - Connected Marketing: What It Actually Looks Like with Tom Rupp
- 160 - Exciting News: Sports Marketing Machine Has Merged with Revelocity (And What It Means for Your Marketing)
- 159 - Should You Get Rid of Your Ticket Office? The Pros, Cons, and What Teams Need to Consider
- 157 - What Your Group Renewal Rate SHOULD Be — And Why They Don’t Come Back
- 156 - Pros / Cons of Doing Trade Deals with Your Marketing
- 155 - Game Entertainment 101 - How Great Teams Design Crowd Energy
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