How Mature is your Marketing? (part 1: Brand, Demand, Expand)

How Mature is your Marketing? (part 1: Brand, Demand, Expand)

March 10, 2026 · 25 min

About this episode

Matt Sciannella discusses the Marketing Maturity Model and how businesses can assess their marketing stage.

Matt Sciannella unveils Refine Labs' newest marketing stage measurement tool: the Marketing Maturity Model. Is your business doing reactive marketing? Are you market leaders? Or are you somewhere in between, trying to scale up to a stronger presence? Matt talks through the model and how to understand which stage you may be at.

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Host: Matt Sciannella

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Organizations: Refine Labs

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