About this episode

The episode explores the reasons why marketers struggle to trust their agencies based on survey results.

Earlier this year, Evan Hughes conducted a survey to marketers, trying to find some insight into what they're really facing right now. Well, the results are in, and the answers to one of the questions gave us some serious pause: "What would most likely cause you to change agencies?" 33% of respondents said they can't clearly explain their impact internally. For obvious reasons, we wanted to spend some time with these answers and break down the potential reasons why marketers feel this way. Matt Sciannella took that time to dive into the potential whys behind this answer in the first episode of his new series: B2B Reality Check.

People in this episode

Host: Matt Sciannella

Topics covered

• agency trust
• B2B marketing
• marketer challenges
• survey insights
• impact explanation

Keywords

• agency trust
• B2B marketing
• marketer survey
• impact explanation
• marketing challenges

Mentioned in this episode

Organizations: Refine Labs

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