Stop Wasting Budget on BOTS
From Stacking Growth | The B2B Marketing Podcast by Refine Labs
March 25, 2026 · 58 min
About this episode
Dr. Augustine Fou joins Matt to discuss ad fraud in B2B advertising and how to prevent budget waste on bots.
Are your B2B ads actually reaching humans? Dr. Augustine Fou (founder of Fou Analytics) joins Matt to expose exactly how ad fraud infiltrates Google, LinkedIn, Meta, Reddit, CTV, and programmatic — and the free, simple controls you can put in place today to stop burning budget on bots.Chapters:00:00 – Intro & Dr. Fou's Background05:37 – Google Search & Partner Network Fraud09:31 – Cookie Matching & Bot Impersonation13:58 – How to Control Google Ad Fraud17:27 – PMax & Inclusion Lists19:26 – Reddit Ad Fraud Explained22:17 – LinkedIn Audience Network: Turn It Off24:55 – CTV Fraud: What You're Really Buying34:21 – Why Programmatic Started the Problem37:50 – Inclusion Lists vs. Exclusion Lists41:05 – CPM is a Price, Not a Cost47:31 – Visual Tells: Pixel Stuffing, Non-Rendered Ads52:23 – Frequency Capping Failures#AdFraud #B2BMarketing #ProgrammaticAdvertising #LinkedInAds #GoogleAds #CTVAdvertising #BotTraffic #DigitalMarketing #B2BAdvertising #MarketingROI #FouAnalytics #mediabuying #AdTechWhat is ad fraud in B2B advertising?Ad fraud occurs when bots — not humans — are served your ads, clicking and loading them to generate fraudulent revenue for bad actors. It affects…
People in this episode
Host: Matt
Guest: Dr. Augustine Fou
Topics covered
- ad fraud
- B2B advertising
- digital marketing
- programmatic advertising
- budget management
- LinkedIn ads
- Google ads
Keywords
- ad fraud
- B2B marketing
- programmatic advertising
- LinkedIn ads
- Google ads
- bot traffic
- digital marketing
- Fou Analytics
Mentioned in this episode
Organizations: Fou Analytics, Google, LinkedIn, Meta, Reddit, CTV, Programmatic
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