Product is not marketing's job — and that's the problem
About this episode
The episode discusses the disconnect between marketing and product development in B2B SaaS companies and how marketers can influence product direction.
"A CRO told us the word our customers cared about most was extensibility. I'm a marketer — I've never used that word in my life." When was the last time marketing had a real say in what got built? In most B2B SaaS companies, engineers and founders own the product, and marketers inherit whatever comes out the other end. Matt Sciannella and Liam Moroney explore what it would look like for marketers to genuinely influence product direction — not by taking over, but by asking the questions nobody else is asking. Keywords: B2B marketing strategy, product marketing, market research, customer discovery, SaaS go-to-market.
People in this episode
Hosts: Matt Sciannella, Liam Moroney
Topics covered
- B2B marketing
- product influence
- SaaS development
- customer insights
- marketing strategy
Keywords
- B2B marketing strategy
- product marketing
- market research
- customer discovery
- SaaS go-to-market
Mentioned in this episode
Organizations: B2B SaaS, Refine Labs
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