Choice Architecture: The Framework You're Already Using
About this episode
The episode discusses the concept of choice architecture in communications campaigns and the impact of deliberate versus accidental design decisions.
Every communications campaign you have ever built had a choice architecture inside it. The order you sequenced your calls to action. The option you listed first in a petition. The default you set in an employee survey. The way you structured a crisis response. You made all of those decisions. Some of them deliberately. Most of them by instinct, habit, or convention. And the difference between those two things, between deliberate design and accidental design, is the difference between a ...
Topics covered
- choice architecture
- communications campaign
- decision making
- design
- calls to action
Keywords
- choice architecture
- communications
- campaigns
- decision making
- design
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