The “Transmission” Problem in Public Relations
About this episode
This episode discusses the shift in public relations from a sender mentality to a more audience-driven approach.
Communications has always been built around a sender mentality. We decide what people need to know, we package it, we push it out. That model came from journalism and broadcasting, three networks, eleven o'clock news, one message for everyone. It made sense then. The infrastructure has changed completely since. Audiences have become producers. People choose what they consume, when they consume it, and they unsubscribe from what no longer serves them. That transformation happened entirel...
Topics covered
- public relations
- communication
- audience engagement
- media transformation
- sender mentality
Keywords
- public relations
- communication model
- audience producers
- media change
- information consumption
Mentioned in this episode
Organizations: Curzon Public Relations
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- Stories and Strategies Trailer
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