Sticky Stories Start with the Itch Your Audience is Already Scratching
About this episode
The episode discusses the importance of targeted messaging in storytelling to effectively engage audiences.
Generic messaging fails for a simple reason. It speaks to everyone, which means it actually speaks to no one. The messages that stick, the ones people repeat, forward, and act on, are never written for "employees" or "stakeholders" or "our valued customers." They are written for one person, with one specific frustration, in one specific moment. That’s not a nice idea about storytelling. It’s a framework, and once you see it, you can’t unsee it in every all-staff email that gets ignored ...
Topics covered
- storytelling
- messaging
- audience engagement
- communication strategies
- marketing
Keywords
- generic messaging
- audience frustration
- communication
- storytelling framework
- effective messaging
More episodes of Stories and Strategies with Curzon Public Relations
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- Why the Future of IABC May Be Less Stage and More Circle
- Communications Needs a New Compass
- The “Transmission” Problem in Public Relations
- Choice Architecture: The Framework You're Already Using
- Stories and Strategies Trailer
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