Communications Needs a New Compass
About this episode
This episode discusses the challenges communications professionals face in a complex information environment filled with misinformation and distrust.
As a communications professional you’re operating in the most complex information environment in history. Misinformation. Disinformation. AI generated deepfakes of executives saying things they never said. Audiences who have stopped trusting what organizations tell them. Employees who can't tell what's real. And somewhere in the middle of all of that noise you’re still expected to move people. To make them understand something, feel something, and do something. With the same frameworks you ha...
Topics covered
- communications
- misinformation
- disinformation
- trust
- information environment
- AI
- audiences
Keywords
- communications
- misinformation
- disinformation
- AI deepfakes
- trust
- audiences
- information environment
Mentioned in this episode
Organizations: Curzon Public Relations
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- Stories and Strategies Trailer
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