People Don’t Resist Change, They Resist Being Changed
About this episode
Lord David Evans discusses how people resist change due to feelings of insecurity and being unheard rather than confusion.
Send us a note about this episode. We'll reply and thank you on a future episode Most communicators assume that if people reject a message, they must not understand it. Lord David Evans argues the opposite. Backlash often isn’t confusion. It’s threat. When people feel insecure, unheard, or looked down on, they don’t lean in. They shut down. And in that moment, facts don’t persuade, values don’t inspire, and “better messaging” can make things worse. In this episode Lord David Evans breaks down...
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