Why Selling Time Is Killing Your Public Relations Agency
About this episode
This episode discusses the pitfalls of traditional pricing models in public relations agencies and advocates for more strategic approaches.
Send us a note about this episode. We'll reply and thank you on a future episode Every PR firm knows the drill. Client says here's my budget. Firm divides by twelve. Monthly retainer, same amount, January through December, whether the work demands it or not. Need a press release? Flat rate. Need ten? Multiply. Need an editor or a videographer? That's by the hour, and one minute is one hour. The pricing isn't creative. It isn't strategic. It's arithmetic dressed up as a busin...
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