Visual Drift: Why Brands Stop Looking Like Themselves
From Stories and Strategies with Curzon Public Relations by Stories and Strategies https://storiesandstrategies.ca/
March 17, 2026 · 24 min · Season 4 · Episode 221
About this episode
The episode discusses how brands can lose their visual identity over time and the subtle changes that contribute to this drift.
Send us a note about this episode. We'll reply and thank you on a future episode You know that feeling when you look at your own brand and it somehow doesn’t feel like you anymore? The logo is the same, the words are mostly right, and the message is still “on brand”… but the visuals have started to wander. A new template here. A new font there. Someone’s “quick” Canva edit. A LinkedIn graphic that looks like it came from a different company. None of it is a big mistake. It’s just…...
Topics covered
- branding
- visual identity
- marketing strategy
- design consistency
- brand perception
Keywords
- brand identity
- visual drift
- marketing
- design
- Canva
- logo
- graphics
More episodes of Stories and Strategies with Curzon Public Relations
- The Case for Good Journalism in Today’s World · June 9, 2026 · 22 min
- Why Public Relations May Be the Secret Weapon in AI Search · June 2, 2026 · 19 min
- The Human Blind Spot in Crisis Communications · May 26, 2026 · 20 min
- The History of Color · May 25, 2026 · 23 min
- Networking: Effective Communication at Those Big Events · May 24, 2026 · 27 min
- Why Communication is a Navy Seal's Greatest Asset · May 23, 2026 · 19 min
Explore listener stats, chart rankings, contacts and more on the Stories and Strategies with Curzon Public Relations podcast page.