How To Repurpose Offline Events Into Millions Of Online Impressions – Larissa Morimoto, PhotoRoom
About this episode
The episode discusses how to effectively repurpose offline events into online impressions and the pitfalls of celebrity partnerships in marketing.
On the podcast: breaking free from the paid acquisition treadmill, how to repurpose offline events into millions of online impressions, and why a celebrity partnership can go viral but still completely flop. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 🎯 Measure brand campaigns by search uplift, not cost per install Comparing offline and other brand campaign CPAs to paid acquisition CPAs kills creativity before it starts. Track branded search lift and run awareness surveys instead. 📹Design every offline moment for online distribution Bring ad creatives to your events and plan for UGC from the start. An in-person activation that reached 15,000 people generated over 4 million impressions once repurposed across ads, social, and even LinkedIn. ⚠️Celebrity reach without audience fit is wasted spend A famous partner whose audience doesn't overlap with your ICP will move zero needles. Calm's LeBron James partnership was their most expensive and worst-performing campaign because…
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