Why Web Onboarding Should Sell The Problem, Instead Of The Solution – Leon Sasson, Rise Science

About this episode

Leon Sasson discusses the importance of selling the problem in web onboarding and shares insights on trial strategies and creative performance across platforms.

On the podcast: why web onboarding should sell the problem instead of the solution, how discounted paid trials are beating free trials, and why creative that flopped for app ads might crush it for web funnels. This conversation is shorter than usual and will be featured in RevenueCat’s State of Subscription Apps report. Each episode in this series will explore one crucial topic and share actionable insights from top subscription app operators. Top Takeaways: 🎯 Web funnels should sell the problem, not the solution App onboarding works by rushing users to an "aha moment" because they already want a solution. Web audiences are higher in the consideration phase, so effective web funnels go deeper on helping users recognize and personalize the problem before introducing the product. 💰 Discounted paid trials outperform free trials on web Rise found that offering a heavily discounted first month instead of a free trial improves both conversion quality and ad optimization. Free trials often attract users who cancel immediately, polluting the signal that ad platforms use to find high-value customers. 🎨 Creative that flops on app campaigns can crush it on web, and vice versa Web funnels…

People in this episode

Hosts: David Barnard, Jacob Eiting

Guest: Leon Sasson

Topics covered

• web onboarding
• subscription apps
• discounted trials
• ad optimization
• creative strategy

Keywords

• web funnels
• paid trials
• free trials
• ad campaigns
• user onboarding

Mentioned in this episode

Organizations: Rise Science, RevenueCat

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