
This episode provides a complete system for service businesses to acquire clients predictably without relying on referrals.
Most service businesses are stuck in what we like to call ‘the referral trap.’ And we all know those are inconsistent, unreliable, and ultimately - unscalable. So if you want a more predictable way to bring in new clients each month, this one’s for you. We’re giving you the complete system - from how to get the lead, how to convert the lead, how to deliver, as well as retain at scale. Including the one form of advertising most service businesses overlook entirely. You’ll hear: 0:00 - Our personal updates: How our weight loss journey is tracking (and why we quit the running challenge 6 days in) 4:06 - Why relying on referrals keeps your business inconsistent (and what it’s costing you) 5:38 - The two ways to actually generate predictable leads + when to use each 8:14 - How to build a pipeline of people already primed to buy from you 9;38 - How much you should be spending in ads 12:38 - How to use AI to create ads that attract the right clients 13:52 - Why your ads aren’t turning into clients yet (and where the breakdown is) 16:48 - What you need to be doing the moment a lead comes in to secure the sale 18:45 - How to handle “I can’t afford it” without just discounting your service…
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