Switching VA roles to AI + What We’ve Learnt Spending 6 Figures on an Inhouse Content Creator
From Success School by TBC Studios
April 5, 2026 · 29 min · Season 1 · Episode 142
About this episode
The episode discusses the integration of AI in business operations and insights gained from hiring an in-house content creator.
It’s that time again - we’re sharing everything we’re currently testing, trialling and learning in our 7 figure coaching business. That’s including what’s working, what’s not, what we’re doing with AI and even what we’re choosing to focus and spend our money on. You’ll hear: 0:00 - Our personal updates: Creating a landing page with Claude and what Steph didn’t expect from starting IVF 10:09 - How we come to decisions quickly in business + how to not fall into the sunk cost fallacy 15:53 - What it’s like to work with an inhouse content creator on a daily basis 19:46 - We hired 3 new salespeople (why we hired them after swearing off a sales team last year and what’s been super challenging about it) 22:45 - VAs: what AI has taken over in our business and how we’ve transitioned our VA roles to make sure they upskill 24:26: We got a mac mini - everything Tim is getting AI to run independently for our business Watch the YouTube version of the podcast here (https://youtu.be/cE2Idas7zV4). If you're a service business owner and you're tired of relying on referrals to keep your calendar full, go to startsuccessschool.com and book a free Scale Session with our team. We'll look at your…
Topics covered
- AI in business
- content creation
- sales team dynamics
- virtual assistants
- coaching business strategies
Keywords
- AI
- content creator
- sales team
- virtual assistants
- coaching business
Sponsors
Success School
Mentioned in this episode
Organizations: TBC Studios
Products: Claude, mac mini
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