How to Grow Your Audience on Instagram

How to Grow Your Audience on Instagram

From Take It Personally by Maddie Peschong

March 12, 2026 · 18 min · Episode 207

About this episode

This episode discusses how to effectively grow your audience on Instagram by focusing on messaging and content strategy rather than blaming the algorithm.

I know you want to grow your audience on Instagram...and it feels like it’s just not happening. But most people don’t actually have a growth problem. They have a messaging problem. In this episode, we’re talking about what actually drives growth on Instagram in 2026… and what to stop doing. Because growth isn’t the goal. It’s the byproduct of creating content people share, save, and send to their friends. If you’re stuck blaming the algorithm, posting a pretty portfolio, or trying to make one post do everything… this one’s for you. We’re breaking down what really builds an audience of the right followers — the ones who move from “who is this?” to “I trust her” to “I want this.” We’re talking: Reach content vs. rapport content vs. revenue content — and why you need all three Why the algorithm isn’t sabotaging you (people build the algorithm 👀) The biggest mistakes photographers make when they’re not growing Why entertainment alone won’t build reputation or revenue How to stop overcomplicating your posts and start rotating strategically Examples of POV-driven content that actually connects Growth isn’t about posting more (unless you’re not posting at all). It’s about creating…

Topics covered

  • Instagram growth
  • audience building
  • content strategy
  • social media marketing

Keywords

  • messaging problem
  • content sharing
  • algorithm
  • photographers
  • reputation
  • revenue

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