About this episode

Maddie Peschong discusses the misconceptions about fun in business and emphasizes the importance of sustainable growth over chasing immediate gratification.

"Do what you love and you'll never work a day in your life." I call BS on that. Business is work! Business is hard, and if it were easy, everyone would have one. I need you to hold some nuance with me today, because two things can be true: you can love your business AND you shouldn't rely on it to fill you up all the time. Chasing fun in your business is sabotaging your growth. That's what we're getting into. This week I'm talking about the lie we've been sold in the age of social media — that everything in our business needs to feel aligned and fun, or something's broken. It's not. Some of it is sticky, unglamorous, and gritty, and that's not a red flag, that's just business. For brand photographers especially, this one matters, because I see so many of you chasing that first-launch dopamine hit instead of building something sustainable — and burning yourself out switching things up instead of sitting with the discomfort of making what you have actually work. We're talking: Why "just outsource it" isn't always realistic (or smart) advice The sequencing mistake I made with my own outsourcing Why I'll never fully hand off my Instagram, even with a social media manager Chasing the…

People in this episode

Host: Maddie Peschong

Topics covered

• business growth
• sustainability
• outsourcing
• dopamine hit
• brand photography
• work-life balance

Keywords

• business
• fun
• growth
• outsourcing
• sustainability
• brand photography
• dopamine
• strategy

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• Your Referrals Are About to Run Out · August 20, 2026 · 12 min
• Why Photographers Who Are Great at Their Job Still Struggle to Get Clients · August 13, 2026 · 10 min
• The Instagram Mistake That's Making You Invisible · August 6, 2026 · 14 min

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