Episode 60: Experience-Driven Branding in a Digital World

About this episode

In this episode, Lana and Aishwarya interview Sue Wei about the importance of gifting in branding and her journey with Magic Promotions.

Hello! Welcome to Episode 60: Experience-Driven Branding in a Digital World. In this episode, Lana and Aishwarya sit down with Magic Promotions founder Sue Wei. Most brands underestimate gifting. In reality, it's one of the most underutilized tools in the brand-building arsenal. In this episode, Sue shares her journey from hospitality to leading Magic Promotions - a global partner helping organizations create meaningful relationships through strategic business gifting and experiential marketing across markets. We would also like to extend our sincere gratitude to our Platinum Sponsors, Brick Marketing , for their generous support. Your partnership is truly appreciated and instrumental to our success! For more information, click here .

People in this episode

Guest: Sue Wei

Topics covered

• branding
• gifting
• experiential marketing

Keywords

• experience-driven branding
• strategic business gifting
• meaningful relationships

Sponsors

Brick Marketing

Mentioned in this episode

Products: Magic Promotions

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