Episode 61: Data, AI, and the New Marketing Playbook
From Talking Marketing by AMA Boston
March 12, 2026 · 1h 0m · Episode 61
About this episode
This episode discusses how data and AI are transforming marketing strategies with insights from Nick Stamoulis of Brick Marketing.
In Episode 61 of Talking Marketing, we explore how data and artificial intelligence are reshaping the modern marketing playbook. We sit down with Nick Stamoulis, President - Brick Marketing , a Boston-based digital agency with over two decades of experience helping brands navigate the evolving digital landscape. Together, they discuss how marketers can move beyond hype and build strategies grounded in data, long-term brand equity, and measurable revenue impact. In this episode, we explore: How agencies evaluate new AI tools and separate real value from industry noise Why first-party data and stronger tracking infrastructure are becoming essential The risks of AI-generated marketing at scale — and how to protect brand equity The future of marketing measurement beyond traditional CPA and ROAS Whether you're a marketing professional, agency leader, or student entering the field, this conversation offers practical insights into building marketing systems that deliver sustainable growth.
People in this episode
Guest: Nick Stamoulis
Topics covered
- data
- artificial intelligence
- marketing strategies
- brand equity
- marketing measurement
Keywords
- AI tools
- first-party data
- tracking infrastructure
- AI-generated marketing
- sustainable growth
Mentioned in this episode
Products: AI tools, first-party data
Books & works: Talking Marketing
Places: Boston
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