About this episode

This episode discusses the shift in real estate valuation from price per square foot to the importance of carrying costs in the current market.

For years, price per square foot was the headline number. It was clean, comparable, and easy to communicate. But this market is demanding a more sophisticated lens. Carrying costs are no longer background noise; they are central to valuation, liquidity and risk. Buyers are underwriting monthly burn with the same intensity they once reserved for purchase price. Smart buyers are analyzing the total cost of ownership over time. Smart sellers understand that elevated monthlies shrink the buyer pool. And smart brokers are reframing value through the lens of long-term sustainability, not just headline pricing. Filmed as part of the Mastery of Real Estate (MORE) Network, powered by Brown Harris Stevens. Guests: Ben Willig Anna Kahn Jill Preschel Sponsor: Roadway Moving and Storage — Full-service moving and storage company | https://www.roadwaymoving.com Subscribe to Talking New York Real Estate: https://podcasts.apple.com/us/podcast/talking-new-york-real-estate-with-vince-rocco/id1645541166 Connect with Vince Rocco: https://www.bhsusa.com/real-estate-agent/vince-rocco Brown Harris Stevens is one of the largest privately owned real estate brokerages in the country, with more than 40…

People in this episode

Host: Vince Rocco

Guests: Ben Willig, Anna Kahn, Jill Preschel

Topics covered

• carrying costs
• real estate valuation
• total cost of ownership
• market analysis
• buyer behavior
• broker strategies

Keywords

• carrying costs
• price per square foot
• real estate
• valuation
• liquidity
• risk
• total cost of ownership

Sponsors

Roadway Moving and Storage

Mentioned in this episode

Organizations: Brown Harris Stevens

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• Lessons From Two Decades of NYC Market Cycles · March 26, 2026 · 1h 2m
• Why This Business Feels Harder Than It Should · March 19, 2026 · 1h 1m

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