Why This Business Feels Harder Than It Should

About this episode

The episode discusses the dual pressures of transacting and business development in real estate.

Most people think the hardest part of real estate is the market, the clients, or the uncertainty. And yes, those things can be challenging. But the real pressure often comes from something quieter. Real estate asks you to do two full-time jobs at the same time. You're expected to transact at a high level—managing deals, deadlines, negotiations, and client expectations—while also building the business that will produce the next deal months from now. The problem is that transacting is urgent. It demands immediate attention. Business development is important, but the payoff is delayed, so it's easy to push aside when things get busy. Over time, you get very good at managing what's in motion, but inconsistent at creating what comes next. And maybe part of the shift is this: what if checking in isn't about you at all? What if it's simply about staying connected? Filmed in Studio 1873 as part of the Mastery of Real Estate (MORE) Network, powered by Brown Harris Stevens. Subscribe to Talking New York Real Estate: https://podcasts.apple.com/us/podcast/talking-new-york-real-estate-with-vince-rocco/id1645541166 Connect with Vince Rocco: https://www.bhsusa.com/real-estate-agent/vince-rocco…

People in this episode

Host: Vince Rocco

Guests: Jared Antin, Molly Townsend

Topics covered

• real estate challenges
• business development
• transaction management
• client expectations
• time management

Keywords

• real estate
• business development
• client management
• transactions
• time management

Sponsors

Roadway Moving and Storage

Mentioned in this episode

Organizations: Brown Harris Stevens

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