Wandering Bear Almost Lost It All. Then It Brewed A Second Act.
About this episode
Matt Bachmann discusses the journey of Wandering Bear, from a $7,000 startup to a thriving cold brew brand, emphasizing lessons learned during the pandemic and the importance of consumer focus.
A $7,000 startup. A business that nearly vanished. A brand that's still growing 12 years later. In this episode, Wandering Bear co-founder and CEO Matt Bachmann shares the hard-earned lessons behind building one of cold brew's original success stories, from surviving the collapse of its office business during the pandemic to reinventing the company through e-commerce and strategic retail expansion. He also discusses the thinking behind the brand's latest innovations, how to time new product launches, and why staying relentlessly focused on consumers has been the key to long-term growth. Show notes: 0:20: Matt Bachmann, Co-Founder & CEO, Wandering Bear – On location in New York City, Matt talks about how Wandering Bear's original mission of bringing a coffee shop experience into consumers' homes has guided its evolution. He discusses launching the company with a $7,000 investment, pioneering the boxed cold brew format for offices, and navigating the devastating impact of the pandemic by pivoting to a thriving direct-to-consumer business. Matt shares lessons from expanding into retail, the importance of timing product innovation, and how the company's new protein coffee lattes…
People in this episode
Guest: Matt Bachmann
Topics covered
- cold brew
- entrepreneurship
- e-commerce
- retail expansion
- product innovation
Mentioned in this episode
Organizations: Wandering Bear
Places: New York City
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