From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
About this episode
Olivia Davson discusses her journey as a new mum and co-founder of Cubbi, a discount platform for parents, highlighting the challenges and successes in affiliate marketing.
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen. Olivia Davson is the co-founder of Cubbi, the UK's first discount platform built specifically for verified new and expecting parents. She launched it eight weeks after having her first child, built the first version of the app with her sister who had zero coding experience, onboarded over 30 brands before launch,...
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