Is Your Affiliate Program Sick? How to Triage It

About this episode

Lee-Ann Johnstone shares a diagnostic framework for assessing and improving underperforming affiliate programs based on her 20 years of experience.

The diagnostic framework that 20 years of affiliate program management built - and why most programs are not broken, just badly diagnosed. If your affiliate program is underperforming and you are not sure where to start, this episode will change how you think about the problem. No guest, no interview, just Lee-Ann, her two decades of affiliate marketing experience across e-commerce, SaaS, B2B, retail and iGaming, and the step-by-step framework she uses with clients to diagnose exactly what is...

People in this episode

Host: Lee-Ann Johnstone

Topics covered

• affiliate marketing
• program management
• diagnostic framework
• underperforming programs
• e-commerce
• SaaS
• B2B

Keywords

• affiliate program
• diagnosis
• marketing strategy
• performance improvement
• e-commerce
• SaaS
• B2B
• retail
• iGaming

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