
Mastering The Art of Difficult Conversations With Affiliate Partners
From The Affiliate Marketing Podcast by Lee-Ann Johnstone - Founder of Affiverse
April 2, 2026 · 27 min · Season 25 · Episode 2
About this episode
This episode discusses a coaching framework for affiliate managers to handle difficult conversations with partners.
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable. If you have ever walked into a partner meeting already dreading it, or sent a reactive email on a Friday evening and regretted it by Sunday, this episode is for you. Tara Alvarez Garcia, performance and leadership coach with over 15 years in marketing and commercial roles, joins Lee-Ann to break down why difficult conversati...
People in this episode
Host: Lee-Ann Johnstone
Guest: Tara Alvarez Garcia
Topics covered
- difficult conversations
- affiliate partners
- conflict resolution
- leadership
- communication skills
Keywords
- affiliate marketing
- commercial conflict
- boundary setting
- performance coaching
- leadership skills
Mentioned in this episode
Organizations: Affiverse
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- The Power of Relationship Management in Affiliate Marketing · May 27, 2026 · 33 min
- Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance · May 21, 2026 · 30 min
- What Happens When You Turn Affiliate Marketing Into a Games League · May 14, 2026 · 36 min
- When Creators and Affiliates Stop Being Different Budget Lines · May 7, 2026 · 30 min
- Diversify or Disappear: How Publishers Win in 2026 · April 30, 2026 · 34 min
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