About this episode

The episode explores strategies for converting attention into performance during the World Cup marketing period.

Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing at PIN-UP Partners, who shares her insights on how brands can effectively convert attention into real performance during major sporting events. Vitaliia walks us through the meticulous preparation that goes into planning campaigns months in advance; from pre-testing creatives and defining KPIs to briefing and...

People in this episode

Host: Lee-Ann Johnstone

Guest: Vitaliia Pohrebniak

Topics covered

• sports marketing
• influencer marketing
• World Cup
• performance metrics
• campaign planning

Keywords

• World Cup
• sports betting
• marketing strategies
• influencer marketing
• campaign planning

Mentioned in this episode

Organizations: PIN-UP Partners

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