About this episode

Dorin Boerescu discusses the evolution of affiliate marketing networks and the importance of partner-centric budgeting.

Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that was turning over next to nothing, and has since facilitated more than 828 million euros in GMV. But the number that matters most to him is not the revenue figure. It is the question nobody asked when they built every traditional network before his: who actually has the right to decide how the marketing budget gets spent? Wh...

People in this episode

Host: Lee-Ann Johnstone

Guest: Dorin Boerescu

Topics covered

• affiliate marketing
• business strategy
• marketing budget
• networking
• entrepreneurship

Keywords

• affiliate marketing
• Dorin Boerescu
• marketing budget
• business strategy
• networking

Mentioned in this episode

Organizations: Affiliate Networks, Affiverse

More episodes of The Affiliate Marketing Podcast

• The Power of Relationship Management in Affiliate Marketing · May 27, 2026 · 33 min
• Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance · May 20, 2026 · 30 min

Explore listener stats, chart rankings, contacts and more on the The Affiliate Marketing Podcast podcast page.