AI is making everyone sound the same

AI is making everyone sound the same

From The Art of the Brand by Third Eye Insights

August 26, 2026 · 60 min

About this episode

The episode discusses the implications of AI on branding and authenticity in a technology-driven world.

This week's episode is about what happens when technology makes it easier than ever to look like you've built something without actually doing the work. We recorded this one from Manila, where a conversation about AI influencers, ChatGPT, Reddit and celebrity brands kept coming back to the same question: in a world obsessed with shortcuts, what actually makes a brand real? We break down why Meghan Markle's lifestyle brand struggled to translate celebrity into credibility, how ChatGPT suddenly changed its relationship with Reddit, and why brands trying to game AI search may be solving the wrong problem entirely. We also look at Google's new AI agents calling businesses on your behalf, the rise of virtual influencers with millions of followers, and why the more automated the internet becomes, the more valuable genuinely human creativity may become. On the episode: ● Why Meghan Markle's move back toward the Royal Family exposes a bigger lesson about celebrity brands, authenticity and trying to manufacture credibility. ● Why ChatGPT's Reddit citations suddenly dropped, and what brands investing in Reddit and AI search need to understand. ● How an $11 fake deodorant brand outranked…

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Mentioned in this episode

Organizations: ChatGPT, Reddit, Google

Places: Manila

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