Why attention is the new brand currency

Why attention is the new brand currency

From The Art of the Brand by Third Eye Insights

July 29, 2026 · 1h 0m

About this episode

This episode explores how brands can effectively capture and utilize attention in today's economy, highlighting key branding stories and lessons.

Every brand wants attention.The best brands know what to do with it once they have it.In this episode, we break down the biggest branding stories of the week to uncover what separates companies that create lasting momentum from those that waste it. From Zara's viral "death pants" and Bayes' brilliant product relaunch to Charlotte Tilbury's battle against dupes, Louis Vuitton's lawsuit in China, Kim Kardashian's latest campaign, and the creator economy reshaping business, every story points to the same lesson: great brands don't panic, they know how to own the moment.We explore why controversy can become an advantage, why authenticity is replacing manufactured marketing, how companies should respond to criticism, and what founders can learn about building brands people genuinely want to talk about.Because in today's economy, attention is easy to buy.Trust, culture, and relevance are not.If you're building a business, creating content, or trying to understand why some brands dominate the conversation while others quietly disappear, this episode is packed with practical lessons on modern branding, marketing, and founder-led growth.🏢 Hire My AgencySerious brand? Serious…

People in this episode

Host: Camille Mo

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Mentioned in this episode

Organizations: Zara, Bayes, Charlotte Tilbury, Louis Vuitton

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