The Motorcycle Crash That Started a Wellness Empire

The Motorcycle Crash That Started a Wellness Empire

From The Art of the Brand by Third Eye Insights

August 10, 2026 · 1h 15m

About this episode

Dr. Jason Wersland shares the story of how a motorcycle accident led him to create Therabody and the Theragun, emphasizing trust over traditional advertising.

This week's episode is about what nine years of obsession looks like before anyone is watching. We sat down with Dr. Jason Wersland, the chiropractor who built Therabody out of a hardware-store jigsaw after a motorcycle accident left him in constant pain. He never ran a real ad campaign, and somehow the same device ended up on NFL sidelines, in Emirates first class, and on your mom's nightstand. This one is a masterclass in earning trust instead of buying it. On the episode: ● How a motorcycle accident led Jason to invent the Theragun with a $250 jigsaw from the hardware store. ● Why a $400K agency couldn't come up with the name Therabody, but one late night in a conference room did. ● How Jason got pro athletes using Theragun before the brand ever ran an ad. ● Why Therabody refused to call its face products "beauty," and what it called them instead. ● Why Jason builds products so durable that customers never need to buy a second one. Hire My Agency Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/hire-tei 📔 My Social Media Planners The exact $15K frameworks and strategy I use on top global…

People in this episode

Host: Third Eye Insights

Guest: Dr. Jason Wersland

Topics covered

Keywords

Mentioned in this episode

Organizations: Therabody, NFL, Emirates

Products: Theragun

More episodes of The Art of the Brand

Explore listener stats, chart rankings, contacts and more on the The Art of the Brand podcast page.