The Art of the Brand

Meta just crossed a line many advertisers never thought possible: it officially surpassed Google in ad revenue.In this weeks episode we break down why marketers are shifting budgets away from traditional search and toward platforms built for discovery, storytelling, and AI-powered targeting. We discuss Meta’s evolving ad ecosystem, the future of digital advertising, and what the shift means for brands, creators, and businesses trying to win attention online.Is this the beginning of the end for Google’s dominance, or just the next evolution of advertising?🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.00:00 Meta Glasses Are Better Than You Think16:51 Meta Just Beat Google24:12 The New Rule Of Brand Marketing30:54 Why Most People Quit Too Early33:46 Nike vs Adidas39:15 The Best World Cup Ad So Far42:50 AI Models Are Replacing Photoshoots50:13 Should We Own OpenAI?53:30 Patrick Ta’s Biggest Controversy01:00:40 Patagonia’s Brand Problem

The Ordinary’s Markup Marché campaign has everyone talking about how much beauty products really cost.In this episode, we break down why the campaign worked, why it also created controversy for Estée Lauder, and what it reveals about trust, pricing, and transparency in the beauty industry.We also discuss YouTube’s rise, influencer fatigue, luxury scarcity, AI-generated brand collabs, and why consumers are getting harder to fool.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast Chapters00:00 Why Influencers Are Losing Trust01:28 YouTube Is Taking Over10:51 Why Brands Need Long-Form Content15:13 The White Lotus Marketing Opportunity20:37 Why Views Don’t Matter Anymore24:07 YouTube’s Secret Advantage31:29 The Ordinary’s Markup Marché33:50 Are Beauty Markups A Scam?38:15 Luxury Shopping Gets Exposed40:50 The Psychology Of Hermès & Rolex43:34 Why Chanel Keeps Raising Prices47:11 AI Brand Collabs Are Exploding52:19 Fan Fiction For Brands56:53 The AP x Swatch Debate58:55 Hooters’ Identity Crisis01:04:55 Why Brands Lose Their Audience

Everyone is chasing followers online. But what happens when the follower count stops mattering?In this episode we talk about Instagram’s latest follower cleanup, why so many brands and creators are realizing their audience numbers were inflated, and why engagement, point of view, and actual cultural relevance matter more than vanity metrics.We also discuss the rise of the clipping economy, fake brand scandals, manufactured controversy, Spencer Pratt’s media strategy, AP’s rumored Swatch collaboration, and why the brands winning right now are the ones building worlds people actually want to be part of.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Podcast chapters00:00 Intro01:04 Back in the studio01:35 Why Mexico City is becoming a major brand market05:58 Instagram’s follower cleanup10:12 Why followers matter less now13:46 The rise of the clipping economy23:07 Why brands need a real point of view25:57 Controversy vs. manufactured scandals32:52 Spencer Pratt and modern media strategy40:48 AP, Swatch, and luxury scarcity49:13 A24, Wild Cherry, and world-building53:30 What brands should do differently now

Chris McMillan has shaped some of the most iconic hair moments in pop culture, but he still sees himself as one thing first: a hairdresser. In this episode, Chris talks about the career, instinct, and obsession behind his work. He created “The Rachel” for Jennifer Aniston and the viral bobs, red carpet looks, and celebrity moments that helped define modern hair. He talks about launching his own product line, why he wanted to simplify an overwhelming category, and how decades behind the chair shaped every detail and decision. Chris believes the best brands are built slowly enough for people to actually trust them.🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy Intensives for founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.

Most brands today don’t have a product problem. They have a strategy problem.In this episode, we break down what’s happening behind some of the biggest brand moments right now—from Coachella activations to influencer-led companies—and why so many businesses are confusing visibility with strength.We get into the difference between fast brands and great brands, why hype can be dangerous if it’s not backed by fundamentals, and how “world-building” has quietly replaced traditional marketing as the way brands win attention.We also unpack the reality of modern growth: why some companies scale quickly and disappear just as fast, how founders should think about where they spend their money, and what truly matters if you’re trying to build something that lasts.Along the way, we touch on everything from celebrity brand strategy to founder-led companies, personal brand drift, and why staying relevant today requires a completely different mindset than it did a few years ago.This is a conversation about what’s working, what’s not, and how to think clearly in a market that’s moving faster than ever.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Most founders wait until everything is polished before they start talking about their business. Sammy Nusdorf did the opposite.Long before Meadow Lane opened, he started documenting the process in real time. He shared the decisions, the delays, the mistakes, the product development, and the day-to-day reality of trying to build something from scratch. What came out of that was far bigger than awareness. He built crazy demand before the doors opened. In this episode, we talk about what building in public looks like when it is done well. Sammy breaks down why he chose to market the business himself instead of hiring an agency, what made his content connect on TikTok, and how documenting the process helped turn a small grocery concept into one of the most talked-about openings in New York.We also get into the harder side of visibility. When you build in public, the wins are public, but so are the mistakes. Sammy talks openly about being misunderstood by the media and why controversy, while uncomfortable, can sometimes accelerate a business instead of hurting it.This is a conversation about attention, authenticity, and what founders need to understand if they want people to care before the product is even finished.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Sir John has worked at the highest level of beauty, from Beyoncé’s most iconic creative moments to global campaigns, editorial shoots, brand work, and creative direction inside some of the biggest names in the industry. In this episode of The Art of the Brand, we unpack what has changed.From the death of monoculture and the decline of red carpet relevance to the rise of influencers, parasocial relationships, founder-led brands, and modern world-building, this is a raw conversation about where beauty, celebrity, and culture are going now. Sir John also shares his journey from MAC to fashion week, from assisting Pat McGrath and Charlotte Tilbury to building a career defined by taste, reinvention, and creative instinct.This episode is about artistry, evolution, brand perspective, and what it takes to stay relevant when the culture no longer moves as one.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.World-building isn’t optional anymore, it’s the difference between brands that grow and brands that get left behind.In this episode of The Art of the Brand, Camille and Phillip break down what world-building actually looks like in practice, from restaurant experiences and Nike’s campus to Sephora activations and Zara’s latest strategy moves.They unpack why most brands are still thinking too small, where companies are misallocating resources, and how smaller brands can outperform massive corporations by moving faster and thinking more creatively. The conversation also dives into real-time case studies, including Nike’s internal culture vs external experience gap, Sephora’s evolving customer base, and the risks of losing brand identity under pressure.The episode closes with a powerful mindset shift on content creation, why most people avoid it, and the one reframing that can change how you show up instantly.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

The Oscars don’t feel the same, and that’s not just nostalgia. In this episode, Camille and Phillip break down the collapse of monoculture, why Hollywood is losing relevance, and what that means for brands trying to stay visible.From Revolve’s event strategy to Tesla’s diner experience and the rise of TikTok Shop, this episode unpacks why campaigns are no longer enough, and why brands need to think like media companies. They also explore why most launches fail, how world-building actually works, and what founders need to understand to win in today’s attention economy.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Molly Sims has lived almost every chapter of the entertainment industry — supermodel, actress, producer, podcast host, and now founder of YSE Beauty. In this episode of The Art of the Brand, Molly shares the real story behind launching her skincare company, including the $2.5 million she invested of her own money to make it happen. We talk about why celebrity beauty brands often fail, how building community matters more than hype, and why founders must trust their instincts even when the industry doubts them. Molly also breaks down her “It Girl” philosophy, the mindset required to build a brand from scratch, and the lessons she learned navigating Hollywood, entrepreneurship, and personal brand building.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

What actually kills a brand isn’t one bad decision — it’s a thousand small ones. In this episode, Camille and Phillip unpack the leadership lessons behind Bulgari’s long-term discipline, Aritzia’s acquisition of Fred Segal, Ray-Ban’s creative director strategy, and why celebrity collaborations often dilute brand equity. They break down the four brand pillars that protect long-term value, the danger of chasing applause, and why nostalgia, restraint, and clarity are becoming competitive advantages. From Reformation’s smart cultural alignment to Cardi B’s authentic brand extension, this episode is a masterclass in brand discipline, taste, and saying no.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

Super Bowl weekend revealed something most brands still don’t understand: digital-only marketing is a trap. In this episode, Camille and Phillip unpack why real-world activations outperform perfectly measurable campaigns, how CMOs get stuck chasing short-term KPIs, and why Instagram has quietly become the center of cultural decision-making. From Lululemon’s Olympic misstep and Ralph Lauren’s precision to Abercrombie’s comeback and rivalry-driven advertising, this is a candid breakdown of what actually builds long-term brand equity in 2026.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.

World-building is everywhere, but most brands still don’t understand what it actually means. In this episode, Camille and Phillip unpack why branding can’t be reduced to checklists, platforms, or AI-generated output. From speaking at Harvard Business School to breaking down why Substack, YouTube, and creator-led media are signals, not strategies, they explore how context, creativity, and point of view are becoming the real competitive advantage. The conversation spans brand patriotism, AI fatigue, binary thinking in business, and why the brands that win in 2026 will be the ones that understand how to build worlds people want to belong to, not just content people scroll past.🏢 Hire My Agency. Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/hire-tei 💻 Social Media Masterclass: My foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This audio and my podcast contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the link and channel and embed this video in your website or others as long as a link back to my YouTube Channel or podcast link is provided.