#235: Why Your B2B marketing Measurement Is Broken and can A.I. help?
About this episode
Kevin and George discuss the effectiveness of AI in B2B marketing measurement and propose simpler alternatives.
In this video, Kevin and I get into whether you actually need flashy AI-powered analytics to measure your B2B marketing, or whether some clear objectives and a simple spreadsheet will do the job just fine. We cover: → Why another dashboard, AI-powered or not, was never the silver bullet for growing your business → The data problem in B2B marketing and why so many metrics are just vanity metrics → Our practical framework for getting insights without expensive tools → How to tier your ICP and tailor your reporting to match each tier's play → Where AI genuinely helps, especially when you're sifting through loads of qualitative data If you are a B2B marketer or founder who's tired of drowning in flashy dashboards and wants a simpler, clearer way to measure what actually drives revenue. Tune in and learn: → Why clarity beats complexity and what questions to nail down before you buy any AI tool → How to revisit your ICP and segment accounts into tiers that shape your reporting → How to track a handful of meaningful metrics instead of drowning in data → How to use AI and Claude to pull together messy qualitative data and surface real patterns → Why holistic measurement that links…
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- #234: How to Use Partnerships to Scale (B2B Partnership Strategy) - Bryan Williams
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