#238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad)
About this episode
The episode discusses the impact of AI on RevOps, emphasizing the need for alignment between sales, marketing, and success teams while addressing common pitfalls in CRM usage.
In this video, I sit down with rev ops expert Pasha and Adem to unpack why revenue is really an architecture problem, not a sales problem. We get into cutting through the AI noise, why your CRM ends up as a record of optimism, and what it actually takes to get sales, marketing, and success working as one unit. We cover: → Why the hardest part of rev ops today is separating what's real from the AI hype → How stacking tools and methodologies on a broken operating system only compounds the mess → Why your CRM fills up with inflated pipeline and deals that advance on optimism → How misaligned incentives pull sales, marketing and success in different directions → The simple cataloging questions most teams still never ask their buyers If you are a founder, rev ops leader or B2B marketer drowning in tools and dashboards but still can't get clean data or a straight answer on which accounts are actually in market. Tune in and learn: → Why revenue is an architecture problem and what that changes about how you build your systems → Where AI genuinely helps in the sales motion and where it just makes better spam → How to spot the difference between real alignment and another meeting that…
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