#236: SEO & AEO Strategy to Drive Pipeline in 90 Days - Sam Dunning
About this episode
Sam Dunning discusses B2B SEO and AI search strategies to effectively drive pipeline in just 90 days.
In this video, Sam from Breaking B2B and I get into what B2B SEO and AI search actually look like in 2026, and how you can pull pipeline in just 90 days without overcomplicating the whole thing. We cover: → Why doing SEO and AI search alone makes life way harder, especially for higher ticket B2B → How buyers now search inside LLMs with their exact persona, problem, company size and budget → Why positioning and controlling your own narrative matters more now than it ever did → The page structures that get snapped up by AI search, like TLDRs, why trust us sections and tables → Backlinks, brand mentions and value exchanges, plus what listicle placements actually cost If you are a B2B marketer or founder who's tired of panicking about AI search and wants a clear, no nonsense way to show up in ChatGPT, Claude and Google when buyers are ready to buy. Tune in and learn: → Why your own website should be your foundation before chasing backlinks and PR → How to nail every way someone searches for your offer when they're in the buying window → Why hiding your pricing lets Reddit tell your story for you, and what to do instead → How to land top listicle placements through value exchanges…
More episodes of The B2B Playbook
- #238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad)
- #237: How to Master B2B Marketing & Demand Generation in 2026 and 2027
- #235: Why Your B2B marketing Measurement Is Broken and can A.I. help?
- #234: How to Use Partnerships to Scale (B2B Partnership Strategy) - Bryan Williams
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