Losing 30% of Your Traffic? How AI Search Is Reshaping E‑Commerce
From The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive by Paul Sweeney
April 6, 2026 · 25 min · Episode 218
About this episode
This episode discusses how AI tools are transforming customer discovery and purchasing decisions in e-commerce.
What if your products are great, your website looks professional, and your SEO has been solid for years — yet customers are quietly disappearing? In this episode of The Business Behind Your Business, host Paul Sweeney sits down with e‑commerce growth expert Matthew Stafford to unpack one of the biggest shifts business owners are facing right now: how AI tools like ChatGPT, Copilot, Gemini, and Grok are completely changing how customers discover and decide what to buy. Traditional SEO alone is...
People in this episode
Host: Paul Sweeney
Guest: Matthew Stafford
Topics covered
- AI in e-commerce
- SEO changes
- customer behavior
- e-commerce growth
- digital marketing
Keywords
- AI search
- e-commerce
- traffic loss
- SEO
- customer discovery
Mentioned in this episode
Products: ChatGPT, Copilot, Gemini, Grok
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