
The Money Is in the Mailbox: How to Actually Win Business on LinkedIn
From The Business Behind Your Business - Real Advice to Help Small Business Owners Build, Lead and Thrive by Paul Sweeney
March 16, 2026 · 39 min · Episode 215
About this episode
In this episode, Paul Sweeney and LinkedIn expert John Nemo discuss how to effectively use LinkedIn to generate business opportunities without the need for constant content posting.
Most business owners open LinkedIn with a sense of dread. Cold pitches, generic messages, and wasted time have led many to believe the platform simply doesn’t work. In this episode of The Business Behind Your Business, host Paul Sweeney is joined by LinkedIn expert John Nemo to challenge that belief and reveal how LinkedIn can become a powerful, predictable source of genuine business opportunities — without posting content every day or chasing the algorithm. John shares the simple, proven fra...
People in this episode
Host: Paul Sweeney
Guest: John Nemo
Topics covered
- LinkedIn marketing
- business opportunities
- cold pitching
- networking
- entrepreneurship
Keywords
- business growth
- networking strategies
- cold outreach
- entrepreneur advice
Mentioned in this episode
Organizations: LinkedIn
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