Stop Chasing New Customers: How Email Drives Sustainable E‑Commerce Growth

About this episode

This episode discusses how email marketing can drive sustainable growth for e-commerce businesses by focusing on repeat customers rather than constantly seeking new sales.

If you’re running an e‑commerce business (or any business that relies on repeat customers) and feel like you’re constantly chasing the next sale, this episode will change how you think about growth. In this conversation, Paul Sweeney sits down with Steven Gringlas, Founder and CEO of Picos Media, to unpack why email marketing is still one of the most powerful – and most underutilised – profit levers for scaling sustainably. Together, they break down how email and paid ads are meant to work as...

People in this episode

Host: Paul Sweeney

Guest: Steven Gringlas

Topics covered

• email marketing
• e-commerce growth
• customer retention
• sustainable business
• digital marketing

Keywords

• email marketing
• e-commerce
• customer retention
• sustainable growth
• digital marketing

Mentioned in this episode

Organizations: Picos Media

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