Group Practice Success Series Part 2: On the Road to $1M: Antoinette’s Group Practice Story

Group Practice Success Series Part 2: On the Road to $1M: Antoinette’s Group Practice Story

From The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice by Nicole McCance

June 23, 2026 · 23 min · Episode 168

About this episode

Antoinette shares her journey of growing a solo practice into a successful group practice on track to reach $900K this year.

Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCc In this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:40] Antoinette shares how her group practice journey began. [04:38] She breaks down her revenue growth. [07:47] Antoinette shares how systems and coaching helped her scale. [12:45] She reflects on gaining more family time and freedom. [16:47] Antoinette discusses what marketing is working in 2026. [21:36] She encourages therapists to trust their gut and take action. More about…

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