S4 #5 | Public Perceptions Deep Dive - Part 1: What Publics Really Think of CDR
About this episode
The episode explores public perceptions of carbon removal and their implications for the sector's future.
Tom and Emily kick off a brand-new three-part miniseries on how people understand (and misunderstand) carbon removal - and what that means for the future of the sector. From the words we choose to the baggage they carry, from early “sci-fi” scepticism to today’s governance debates, this episode unpacks why public perceptions aren’t a side issue: they’re central to whether CDR can scale at all. In this episode: 🧠 Low Awareness, High Stakes: We look at why knowledge of CDR remains tiny - and yet how support rises sharply once people actually learn what it is. 📜 Early CDR Was… Science Fiction: Back in the noughties, carbon removal felt like aviation before the Wright brothers. But have we caught up? 🗣️ The Language Trap: “Ocean acidification”, “nature-based”, “engineered”: the words we choose shape the reactions we get. We hear why analogies can mislead, why metaphors can create false binaries, and why the “natural = good” instinct is more complicated than it looks. 🌏 When Context Changes Everything: From smallholders in Malaysia to farmers in Cornwall, public perceptions aren’t static - they’re contextual. 🏛️ Governance Isn’t Background Noise: We learn that CDR isn’t just…
More episodes of The Carbon Removal Show
- S4 #10 | CDR Buyers Deep Dive - Part 3: The Future of Buying (in a post-Microsoft world?)
- S4 #9 | CDR Buyers Deep Dive - Part 2: Ready, Set, Buy!
- S4 #8 | CDR Buyers Deep Dive - Part 1: Why The £$€¥ is Anyone Buying This?
- S4 #7 | Public Perceptions Deep Dive - Part 3: Telling Better CDR Stories
- S4 #6 | Public Perceptions Deep Dive - Part 2: Myths, Misconceptions and Communication Misfires
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