S4 #8 | CDR Buyers Deep Dive - Part 1: Why The £$€¥ is Anyone Buying This?
About this episode
The episode explores the motivations behind companies purchasing carbon removal despite high costs and risks.
In the first part of our buyers deep dive, Tom and Emily start with a deceptively simple question: why is anyone buying carbon removal at all? In a market with no universal mandate, high prices, and a dash of reputational risk, the real surprise is not that buying is hard. It’s that any company manages to do it in the first place. In this episode: 💸 Why Buying CDR Can Look Completely Irrational: From a CFO’s perspective, carbon removal can look expensive, risky, hard to explain, and suspiciously like something that arrived in their inbox before the budget meeting. So what gets a purchase over the line? 🌱 Belief, Conviction, and Backing the Market Early: For some buyers, the motivation starts with a simple premise: carbon removal will be necessary, so the industry needs support now. 🏢 From Climate Values to Corporate Strategy: Conviction matters, but no market scales on vibes alone. We explore how CDR gets translated from ‘the planet needs this’ into something that can survive contact with a spreadsheet and at least one sceptical colleague from finance. ⏳ Buying Early as a Competitive Advantage: What if carbon removal is not just a climate gesture, but a strategic hedge? We…
More episodes of The Carbon Removal Show
- S4 #10 | CDR Buyers Deep Dive - Part 3: The Future of Buying (in a post-Microsoft world?)
- S4 #9 | CDR Buyers Deep Dive - Part 2: Ready, Set, Buy!
- S4 #7 | Public Perceptions Deep Dive - Part 3: Telling Better CDR Stories
- S4 #6 | Public Perceptions Deep Dive - Part 2: Myths, Misconceptions and Communication Misfires
- S4 #5 | Public Perceptions Deep Dive - Part 1: What Publics Really Think of CDR
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