S4 #6 | Public Perceptions Deep Dive - Part 2: Myths, Misconceptions and Communication Misfires
About this episode
The episode delves into public perceptions of carbon removal, exploring myths, misconceptions, and the importance of trust in communication.
In this second instalment of our miniseries on public perceptions of carbon removal, Tom and Emily dig into the roots of scepticism: where the hostility comes from, which fears are justified, and where misinformation takes hold. This episode explores why trust is hard-won - and so critical to get right. In this episode: 🧠 Fearing the New: From 19th-century electricity panics to GMOs and vaccines, we explore why novel technologies attract suspicion - and why CDR is no exception. 🌿 Nature, Identity, and Emotional Attachments: Public discomfort with “engineered” climate solutions isn’t irrational - it’s rooted in deep cultural and ecological values. We explore how biodiversity, land use, farming livelihoods, and spiritual relationships to place shape perceptions far more than technical risk assessments. 🏭 The Long Fossil Fuel Shadow: Why do so many people see carbon removal as Big Oil’s loophole? The team unpacks the long legacy of CCS, the role of energy majors in early DAC investments, and the powerful idea that “polluters should pay” - even though implementation is still murky. 📉 Moral Hazard, Greenwashing… or Misunderstanding?: Does buying or investing in CDR slow actual…
More episodes of The Carbon Removal Show
- S4 #10 | CDR Buyers Deep Dive - Part 3: The Future of Buying (in a post-Microsoft world?)
- S4 #9 | CDR Buyers Deep Dive - Part 2: Ready, Set, Buy!
- S4 #8 | CDR Buyers Deep Dive - Part 1: Why The £$€¥ is Anyone Buying This?
- S4 #7 | Public Perceptions Deep Dive - Part 3: Telling Better CDR Stories
- S4 #5 | Public Perceptions Deep Dive - Part 1: What Publics Really Think of CDR
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