S4 #7 | Public Perceptions Deep Dive - Part 3: Telling Better CDR Stories
About this episode
The episode explores how to improve conversations about carbon removal through storytelling and understanding diverse audiences.
In this final episode of our public perceptions mini-series, Tom and Emily ask a deceptively simple question: what would a better conversation about carbon removal actually look like? One that can hold urgency without hype, complexity without alienation, and honesty without infighting. In this episode: 🧠 Why Stories Matter More Than Stats: Carbon removal isn’t short on data, but data alone doesn’t move people. We explore why stories linger longer than numbers, and how storytelling can humanise CDR without dumbing it down. 🌍 Who Is “The Public”, Really?: We remember that audiences are plural, contextual, and deeply shaped by geography, culture, and lived experience. One message will never fit all. ⚖️ When Internal Debates Spill Outside: Healthy disagreement is essential, but public mud-slinging over durability, methods, and perfection can confuse buyers, journalists, and newcomers. Where’s the line between rigour and self-sabotage? 😅 Humour, Humanity, and Letting the Mask Slip: We hear the case that humour, vulnerability, and emotional honesty are under-used tools in climate communication. From memes to podcasts, cultural work is not a nice-to-have, it’s infrastructure. 🎨…
More episodes of The Carbon Removal Show
- S4 #10 | CDR Buyers Deep Dive - Part 3: The Future of Buying (in a post-Microsoft world?)
- S4 #9 | CDR Buyers Deep Dive - Part 2: Ready, Set, Buy!
- S4 #8 | CDR Buyers Deep Dive - Part 1: Why The £$€¥ is Anyone Buying This?
- S4 #6 | Public Perceptions Deep Dive - Part 2: Myths, Misconceptions and Communication Misfires
- S4 #5 | Public Perceptions Deep Dive - Part 1: What Publics Really Think of CDR
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