Lara Balazs (Adobe) | The Golden Age of Creativity

About this episode

Jim welcomes Lara Balazs, CMO of Adobe, to discuss creativity and marketing transformation.

To kick off Women’s History Month, Jim welcomes Lara Balazs, the Chief Marketing Officer and EVP of Global Marketing at Adobe. A company at the center of creativity, transformation and technology. Founded in 1982, Adobe is a software company that is famous for its creativity, innovation, and strong employee and customer-centric culture. Their purpose is to change the world through personalized digital experiences, and their offerings include the Creative Cloud, Document Cloud, Experience Cloud, and Adobe Express. Lara is an experienced CMO. Before Adobe, Lara was the CMO at Intuit for six years, and oversaw a strong run, tripling revenue during her tenure. Over the course of her career, Lara has worked at Visa,  Nike, Amazon, and Gap. At Adobe, Lara is leading the charge to help shape the iconic company into its next era of growth. Just one year into the role, she’s already refreshed the company’s mission to “empower everyone to create” and is leading one of the most ambitious AI-enabled marketing transformations in the industry. Tune in for a conversation with a leader who believes we are entering the golden age of creativity… — Learn more, request a free…

People in this episode

Host: Jim Stengel

Guest: Lara Balazs

Topics covered

• creativity
• marketing
• technology
• leadership
• digital experiences

Keywords

• Adobe
• Lara Balazs
• marketing
• creativity
• AI
• digital experiences
• leadership

Sponsors

IAB

Mentioned in this episode

Organizations: Adobe, Intuit, Visa, Nike, Amazon, Gap

More episodes of The CMO Podcast

• Omer Waysman (Michelin) | Trust at 70 Miles Per Hour - Tires, Dining, and 24 Hours of Le Mans · June 10, 2026 · 59 min
• Melissa Grady Dias (Measured Wellness) | From CMO to CEO: Using AI and Human Connection to Transform Health · June 3, 2026 · 52 min
• Leadership Lessons from AT&T and e.l.f. Beauty | Kellogg School of Management Marketing Leadership Summit · May 27, 2026 · 55 min
• Reclaiming Hope with Samantha Maltin (St. Jude) and George Carey (Human-ology) · May 20, 2026 · 48 min
• The Future Legacy and Leadership Roundtable with Havas and NFL | Celebrating the AAF Hall of Fame · May 13, 2026 · 49 min
• Sherina Smith (American Family Insurance) | Designed to Last · May 6, 2026 · 54 min