The Super Bowl Advertiser RoundUp with Gary Vaynerchuk

About this episode

The episode features a discussion on Super Bowl advertising with marketing leaders, exploring strategies and brand impact.

This week we return with one of our most anticipated episodes of the year…the 8th annual Super Bowl Advertiser Roundtable. As is tradition, Jim is joined by Gary Vaynerchuk to welcome a collection of marketing leaders behind this year’s most talked-about Super Bowl campaigns.  Our Featured Guests are… Ahmed “Meddy” Iqbal, the Chief Marketing Officer of the Cadillac F1 Team Gail Horwood, the Chief Marketing Officer & Chief Experience Officer of Novartis Luis Garcia, the Chief Marketing Officer of Naterra International (Tree Hut) Steven Saenen, the President of Savory Brands & Crackers Portfolio for Mondelez (Ritz Crackers) Soyoung Kang, President of eos Recorded live on the Monday after the game, in partnership with VaynerMedia’s Marketing for the Now, this conversation goes beyond the ads to explore how today’s CMOs think about boldness, experiential strategy, culture, and what it really takes to turn Super Bowl attention into long-term brand impact. — This week's episode is brought to you by Deloitte and the IAB. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Jim Stengel

Guests: Gary Vaynerchuk, Ahmed “Meddy” Iqbal, Gail Horwood, Luis Garcia, Steven Saenen, Soyoung Kang

Topics covered

• Super Bowl advertising
• marketing strategy
• brand impact
• CMO insights
• experiential marketing

Keywords

• Super Bowl
• advertising
• marketing leaders
• CMO
• brand strategy
• experiential marketing
• Deloitte
• IAB

Sponsors

Deloitte, IAB

Mentioned in this episode

Organizations: Cadillac F1 Team, Novartis, Naterra International, Savory Brands & Crackers Portfolio for Mondelez, Ritz Crackers, eos

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