How Do You Align a B2B Content Strategy to Business Goals?

From The Content 10x Podcast by Amy Woods

May 7, 2026 · 13 min · Episode 355

About this episode

In this episode, Amy Woods discusses how to align a B2B content strategy with business goals.

Is your content strategy built around your business goals, or just your content calendar? Most B2B teams produce content consistently and put real effort into it. But when someone asks, “What’s this content doing for the business?” the answer isn’t always there. That issue almost always starts in the same place: the strategy was never tied back to business goals in the first place. In this episode, which is part two of our seven-part B2B content strategy series, host Amy Woods breaks down where a content strategy should start. She shares how to understand business goals from a content point of view, all the way to gathering the audience insight that makes it all click into place. Find out: Why understanding business goals is the only right starting point for a content strategy What business goals look like in a content context (from brand awareness to employer brand) How the buyer journey shapes what you create and why Why B2B buying is more complex than most content strategies account for Where to find real audience insight and what to do with it Important links & mentions: Blog post about this episode: https://www.content10x.com/355 Part 1 of our B2B content strategy series…

People in this episode

Host: Amy Woods

Topics covered

B2B content strategy
business goals
content marketing
audience insight
buyer journey

Keywords

B2B content strategy
business goals
content marketing
audience insight
buyer journey
brand awareness
employer brand

Mentioned in this episode

Organizations: Content 10x