How to Build a B2B Podcast with Personality and Purpose with Jess Cook
About this episode
Amy Woods interviews Jess Cook about building a B2B podcast that resonates with listeners through personality and purpose.
What does it take to build a B2B podcast that people actually want to listen to, in one of the most crowded content spaces out there? Producing a show with personality and purpose is the best way to spark interest, gain repeat listeners, and get people talking about your brand. In this episode, Amy sits down with Jess Cook, VP of Marketing at Vector, to talk about their fantastic podcast, This Meeting Could Have Been a Podcast – a show that we have the pleasure of working on at Content 10x. From scrapping the original concept to building a LinkedIn presence that's become a genuine awareness magnet, Jess shares how personality, specificity, and a smart content strategy combine to make a show that really stands out. Find out: Why Jess scrapped the original podcast concept and started over from scratch The show's purpose: arming marketing leaders with how to have better conversations with their CEOs and solve problems How she named every episode like a Seinfeld script - and why that specificity works The decision to record in-person and how it transforms chemistry and production quality How LinkedIn personal branding has become Vector's most powerful awareness channel How…
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