The B2B Content Operations Benchmark: Does Your Content Strategy, Operations, and Team Really Measure Up?

From The Content 10x Podcast by Amy Woods

April 9, 2026 · 19 min · Episode 353

About this episode

Amy Woods discusses the new B2B Content Operations Benchmark and its importance for B2B content teams.

How confident are you that your content is working? Not your output but the strategy behind it, the processes that support it, and the team set up to deliver it. Most B2B content teams are moving too fast to stop and take stock. It’s easy to keep investing in tactics that aren’t building on the right foundations. In this episode of The Content 10x Podcast, host Amy Woods introduces our brand new B2B Content Operations Benchmark - a free assessment for B2B content and marketing teams that replaces the original Content 10x Repurposing Effectiveness Scorecard, which launched over three years ago. Amy walks through what’s changed, why the original scorecard needed a complete rebuild, and what the new benchmark covers. She also makes the case for why benchmarks and assessments are often underused content formats in B2B and why building one could be one of the smartest content investments your team makes. Listen to find out: Why we retired the original Content 10x Repurposing Effectiveness Scorecard after over three years, and what made it the right time to rebuild How the B2B Content Operations Benchmark goes further than the original, and why the scope had to expand What each of the…

People in this episode

Host: Amy Woods

Topics covered

B2B content strategy
content operations
content marketing
benchmarking
team capability

Keywords

B2B content
content strategy
content operations
benchmark
content marketing

Mentioned in this episode

Organizations: B2B Content Operations Benchmark, Content 10x, Content 10x Repurposing Effectiveness Scorecard