Local Brand Building at Scale with Ace Hardware's Kim Lefko
From The CPG Guys by Peter V.S. Bond & Sri Rajagopalan
April 4, 2026 · 41 min · Season 1 · Episode 581
About this episode
Kim Lefko discusses local brand building strategies at Ace Hardware.
The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/ Follow RedVest Media online at: https://www.redvestmedia.com/ Kim answers these questions: ...
People in this episode
Hosts: Peter V.S. Bond, Sri Rajagopalan
Guest: Kim Lefko
Topics covered
- local brand building
- marketing strategy
- independent retail
- entrepreneurship
- CPG industry
Keywords
- Ace Hardware
- local entrepreneurs
- marketing
- brand building
- retail
Mentioned in this episode
Organizations: Ace Hardware, RedVest media
Places: world
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