About this episode

Kim Lefko discusses local brand building strategies at Ace Hardware.

The CPG Guys are joined in this episode by Kim Lefko, SVP and Chief Marketing Officer at Ace Hardware, which has over 5,000 stores around the world with the majority of those stores independently owned and operated by local entrepreneurs. Follow Kim Lefko on linkedIn at: https://www.linkedin.com/in/kimlefko/ Follow RedVest media on LinkedIn at: https://www.linkedin.com/company/redvest-media/ Follow RedVest Media online at: https://www.redvestmedia.com/ Kim answers these questions: ...

People in this episode

Hosts: Peter V.S. Bond, Sri Rajagopalan

Guest: Kim Lefko

Topics covered

• local brand building
• marketing strategy
• independent retail
• entrepreneurship
• CPG industry

Keywords

• Ace Hardware
• local entrepreneurs
• marketing
• brand building
• retail

Mentioned in this episode

Organizations: Ace Hardware, RedVest media

Places: world

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